However, hundreds of billions of dollars are spent each and every year on ads that simply annoy the consumers they’re trying to appeal to. Furthermore, experts estimate that another $35 billion is wasted annually due to the growing use of ad blockers.

If you want to stand out in the crowd, give your customers a reason to like your company that goes above and beyond the products or services you provide. If you cultivate goodwill and provide valuable content to your followers, they will reward you with brand loyalty that far outlasts any traditional marketing campaign.