It’s a lot cheaper than you’d expect to grow your online brand.
It typically costs less than $20 to get your content seen by 1000 people on Facebook, so if you’re sharing content that people are actually interested in, you can grow your brand exponentially for a small price.
Social media was designed to be social. Use to it cultivate a brand and build a relationship with your customers, not to sell to them. Simply put, sharing valuable content (relevant to your company’s niche) not only shows your customers that you care about them – it makes them actually want to follow you.
Social media is inundated with advertisements and self-promotion. When you share valuable content that educates or inspires your customers, it stands out, and they reward you with brand loyalty that far outlasts any traditional advertising campaign.
An example of one of our larger clients is SGT Knots, the #1 online rope retailer. They wanted to position themselves as “The Rope Authority” so we created rope-related educational content, covering topics like knot-tying tutorials, paracord survival tips, DIY crafts, rope information guides and much more. The result is an average of 80k monthly visitors to their social media accounts and 100s of leads generated every week. You can view our work with them and our other clients below.